TASK FIVE

1-What factors are included as cultural influences on consumer behaviour?

The culture, the subculture and the social class.

2- What is culture?

The set of basic values, perceptions, wants, and behaviours learned by members of society from family and other important institutions.

3-What are some of the main characteristics of Canadian culture as identified by Maclean's 1999 and 2000 polls?

Canadians think that they have a distinct culture and distinct values. 80% of them think their culture is based on a strong sense of their historyand their desire not to be Americans. They are unique by their artists, scientists, climate, geography, social safety, international role and multiracial makeup. They are confident and optimistic people.

4- Why is it important to identify cultural shifts?

They try to spot cultural shifts to discover new products.

5-What is a subculture?

It is a group of people with shared value systems based on common life experiences and situations.

6-What are three Canadian subcultures mentionned in this text?

Native Canadians, ethnic consumers and Internet users.

7-How has Scotiabank targeted Native Canadians?

It has maintained its relationship with First Nations people trough its three on-reserve branches and Aboriginal banking center. They did a sponsorship of the Aboriginal Achievement Awards and 10 annual scholarships of $2500 for young Aboriginal entrepeneurs.

8-Why are ethnics consumers important to marketers?

It is the fastest-growing market.

9-How do ethnic groups feel about marketing and ads?

They think they have been neglected by marketers.

10- Why are Internet users an attractive market for ads?

The main reason is the compelling demographjic characteristics of Internet users.

11-Why are Internet users concerned about making online purshases?

They are worried about providind their credit card numbers. They can't see or toutch the product they are bying. They fear they will have little recourse it the product they order isn't the rieght one or broken.

12- What is social class?

It is a relatively permanent and ordered divisions in a society whose members share similar values, interests, and behaviors.

LEARNING EXPRESS LIBRARY- COURSE 2

1. Interest level:Vocabulary and spelling courses 2 : roots, prefixes and suffixes

2. Difficulty

The words are sometimes complicated but I have learned a lot so it was not too hard.

3. What I learned (3 points)

-Strategies to learn new words with the sound, prefixes or suffixes.

-"impediment" means "hindrance"

-"conspicuous" means "evident"

-"hindsight" means "retrospect"

-"illegible" means "unreadable"
4.My score

73%
5.Course rating

8,5/10 If you want to improve your vocabulary just do it! You wont regret.

LEARNING EXPRESS LIBRARY- course 1

1. Interest level : grammar skills 1

2. Difficulty :

-Lesson 1, 2, were easy. Lesson 3, 4, and 5 were much harder.

3. What I learned (3 points)

-The first thing I've learned is that we have to put a period at the end of a sentense that asks an indirect question.

- I also learned that we have to put a question mark at the end of words that asks a question even if it is not a complete sentence.

- I've learned a lot about how to separate sentences properly.

4. My score

-90%

5. Course rating

-This course is really interesting and I think that we overestimate our nowledge of theses rules. It was pretty long though. 7.5/10

TAKE NOTES

Sentence = Independant Clause (subject, verb, object)

Example: Our Cegep has many good students.



1.a)Using phrase/IC (p. 30):

Example: In 2009, our Cegep has many good students.



1.b)Using IC/phrase :

Example: Our Cegep has many good students in 2009.



2.a)Using a dependant clause with subordinating conjunction/IC (p. 31):

Examples: Since our Cegep offers many excellent programs, it has good students.

Even if I live far from Saint-Laurent, I go to this Cegep.

If I come late to my English classe, I will have difficulties to understand my homeworks.



b) Using IC/ dependant clause with sudordination conjunction :

Examples: Our Cegep attracts mostly francophone students while Vanier draws mostly allophone students.

I love to go to this Cegep because it has a beatiful ground and historical buildings.

I wanted to go to this Cegep since I was 14 years old.

3. IC/IC using a coordinating conjunction (p 31) :

Examples: Our Cegep has a fantastic cinema program, and many graduates has a wonderful career.
Our Cegep is beautiful, but it is not always clean.
My friend works 45 hours a week, and she makes a lot of money.
***don't forget the coma!

SURVEY

Define 10 new vocabulary words from the readings

definitions from MERRIAM-WEBSTER ONLINE DICTIONNARY

1- gather: to bring together. to collect

2- respondents: one who answers, one who responds

3-Likert scale: a psychometric scale used in questionnaires, and is the most widely used scale in survey (wikipedia)

4-whether: which one of the two

5- data: factual information like statistics

6-headings: somethings that serves as a head, a title

7-limitations: something that limit s

8-provide: to take precautionnary mesures

9-Although: in spite of the fact that

10-lawn : ground around the house covered with grass and kept mowed

11-household: those who live in the same house and compose the family

Strategies

Prefixes

1- un - I am hungry. Unfortunately, I can't eat for the moment because I am in class.

2- non - I am a nonsmpcker.

3- self - I don't have a lot of selfconfidence.

4- under- I am underage to drink alcohol.

5- eco - Ecology is popular since 1990.

6- geo - Geography is a science related to earth.

7- tele - You can talk to your friends in other country with a telephone.

8- hydro - Hydroelectricity is important in Quebec because we have a lot of water.

9- Franco - Franfolies is a festival to celebrate the Franch language.

10- de - Someone in depression in always down.

Suffixes

1- n't - "I don't like readding."

2- est- It is the biggest apple I have ever seen.

3- ful - Obama is a powerful man.

4- less- A tamagotchi is a useless object.

5-er - I like bigger house because I like to have a lot of space.

6- able- I don't have good eyes so small text are unreadable for me.

7- ed - "I hated my last appartment."

8- ly- Finally, I am going to school.

9- s - He sleeps a lot when he is tired.

10- ing - I am going to Quebec this week with my family.


Collocation

1- I want to get a job to make money.

2- I have to pay attention in class if I want to succeed.

3- I don't want to get married because it costs a lot of money.

4- I have to pay by credit card because I don't have enought money.

5- I catch a cold every winter.

6- I have to make progress in English because I make a lot of mistakes.

7- I don't like to waste time inside when the weather is good.

8- Mr. B did nt want to go to war.

9- I have to take a taxi to go to my friends's house because I had an accident with my car.

10 - You have to come early next morning because I'm leaving at 6 AM.